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Web 2.0, social media and user generated content: navigating the marketing risks and opportunities

  • 11 Aug 2010
  • 18:00
  • Corrs Chambers Westgarth

Web 2.0 and social media are now a major part of the marketing landscape. While some companies are successfully harnessing social media and user generated content as a key part of their marketing strategy, other companies are getting burned. There are great opportunities for companies to use the internet in this way to promote their products, however they need to be aware of and manage the associated risks.

 

The presenters will consider real life scenarios and address issues such as: 

  • how are companies harnessing user generated content to promote their products 
  • what are the risks and how can they be mitigated 
  • how to survive a SMO (social media outbreak), or “Help, the blogosphere hates me!” 
  • should you or should you not moderate posts 
  • managing intellectual property rights in user generated content
  • successful (and unsuccessful!) strategies for dealing with complaints 
  • how to address defamation risk.

Pesented by Isaac Lin (Senior Associate, Corrs Chambers Westgarth) and Odette Gourley(Partner, Corrs Chambers Westgarth)

Convenor Martin Squires (Senior Associate, Corrs Chambers Westgarth)


(C) 2018 New South Wales Society for Computers & the Law.  ABN 81180932448

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